HEADING

Online and Every Day Marketing

Putting up a web site without considering how you are going to attract—and retain—customers is about as useful as a billboard in the middle of the Mojave Desert. Don't waste your time.

Before and after: a bed and breakfast site given a face-lift and optimized for search engine placement.

Business web sites are no longer a fad, they are a virtual necessity. When new customers look at your business card, what's one of the first things they look for? Your web site address. They want to know—

• What do you do?
• Where are you located?
• What services do you offer?
• Why should I do business with you?
• Who owns the business?
• How long have you been in business?

In short, they want to know if they can trust you. As in older business times when you might present a formal calling card, your web site today gives you legitimacy and credibility.