Content isn’t worth anything if it can’t be found. We work closely with you to help you identify your user audience(s) and the tasks they complete on your site. Then we design an information architecture to meet those need.
The information architecture must accomplish its purpose without distracting the visitor from the content. It should be unobtrusive, in fact, if it’s working well, the visitor probably won’t notice the elegance of the interface.
If the visitor has to click more than three or four times to find the information they seek, they often suffer navigation distraction and forget what they came looking for.
Most users do not like to scroll down for information, so the content must be “chunked” into meaningful pieces to minimize endless scrolling down pages.
The access to a specific piece of information should be transparent to the information consumer.