Identify Relevant Keywords
When creating content for your site, you want to optimize it so that your content will be readily found when users search for it. While you are the expert in your content, it is helpful to think about it from a naive user's point of view. What keywords are visitors likely to use in a search engine to find your page? Avoid extremely generic or single keywords, like "transmission repair." Use at least two- or three-word combinations, for example, "Stockton transmission repair," or "Central Valley transmission service."
How do you choose?
f you are not sure what keywords to use, do some research using Google's Keyword Tool. For example, if you enter "transmission repair," the Google tool shows that other keywords are also frequently used as search terms:- auto transmission repair
- automatic transmission repair
- automotive transmission repair
- transmission services
- automatic transmission service
Plan on creating one page for one or two similar keyword phrases,
Add Keywords to Your Content
Once you've identified your keywords, you want to add them to your pages in the right places.Page Title
Because of how the search engines rank page titles, your page title should use your keyword phrase. Put the keywords towards the beginning of your page title. The page title is ranked heavily by most search engines. But keep your page title relatively short, no more than 6-9 words.
META Description Field
If you have access to the code of your page, enter your keyword phrases in a 20-25 word sentence in the META Description field. Something like this should also be the first sentence in the body area of the page.
META Keywords Field
Keywords no longer offer any competitive value. Save money and skip this altogether.
Page Body Copy Area
This is where keywords matters. You must use your keywords in the first and last sentence, and 2-3 more times throughout the body of your page. The page content should contain quality content relevant to your keyword phrases.
There are other techniques we've learned that help improve your ranking, including external links, and more. Our depth of experience in all these areas is there to help you succeed. Contact us today.