One rule we follow: Don’t make the customer think. If they have to figure something out, they’ve already stumbled, and you’ve lost credibility. And maybe the customer.
So the layout and design had better intuitive. The navigation elements must be readily recognized and self-explanatory. The content must be well-defined and self-explanatory.
Since every visitor is unique, there must be alternative ways to find information. Some will find the most likely menu button and click away; others will browse; some look instantly for the search button; others scan or even search (via CTRL+F) for a specific keyword on the home page, like “Download”; a few may look for a site map.
The context for each level of information within the site must be self-evident, as well as the type of information the user is accessing. In other words, the visitor should be able in a glance to identify how to navigate to related parts of the site as well as how to find the home page.
To get a web site that speaks both your and your customer’s language, contact us.