PhelpsTeKnowledge - building business, not just websites

Selling benefits and value

Prospective customers are universally selfish: they want to know how what you offer can benefit them. They really don't give a hoot about the latest "gee-wiz" feature added to your service or product.

Unfortunately, too often business owners fail to translate that feature into a value or advantage, offering the customer a reason to buy, a benefit that they can relate to. All the customer wants to know is, "What's in it for me?"

Geek Services

We take the time to learn about your business and area of expertise. We strive to identify what your distinctive features are and translate them into advantages and benefits that customers can relate to.

We also never assume that understand technical concepts about web sites. We strive to translate the language of hte web into everyday business language.

A Clear Call to Action

You web presence needs to have a clear, unifying purpose, and make it easy and transparent for the customer to follow through. Virtually every page should provide a clear path to the solution the need and the call to action should be abundantly clear and direct.

Let us help you convert those features into customer relationships. Contact us today.