Resume

As an Information Architect and Web Designer:

• Designed and delivered in 21 days a marketing site for Food Safety and Process Technology.
• Designed and delivered in 14 days a marketing web site for Scientific Air Solutions.
• Designed and delivered in 10 days a live corporate web site for Tradi Corporation.
• Rearchitected and managed redesign of new site, including search engine optimization campaign, for San Francisco Tours.
• Rearchitected and managed complete redesign of new site, and optimized for search engine indexing, for Bed and Breakfast San Francisco.
• Analyzed and inventoried website of Fortune 100 company, providing recommendations for content end-of-life and enhanced organization and navigation.
• Assisted in the re-architecture of Robert Half International's family of web sites.
• Analyzed for ease-of-use and consistency the user-interface of a web-based direct marketing application for populardemand.com.

Conceived architecture of, and designed, developed and produced multiple web sites, including—

• Bed and Breakfast San Francisco, a travel site for in-home bed and breakfast stays
• San Francisco Tours, a reseller of tour packages.
• Regan Nursery, the largest retailer of bareroot roses in North America.
• California Association of Nurserymen, an association of garden-related businesses.
• Western Garden and Nursery Expo, an annual gardening-related trade show.
• White Stag Leadership Development, a nonprofit group.
• Ventana Technology, a recruiting and consulting agency.
• Clyde Robin a wildflower seed retailer.
• Boots and Blisters, a nonprofit high adventure group.
• Tradi Corporation, furniture importer

As a web site designer and developer, I have placed clients in #1-3 rankings for specific keywords on all of the top search engines, increasing sales by multiple times from one year to the next.

As a Technical Writer:

• Wrote Administration Console BEA Systems' WebLogic Collaborate Online Help.
• At Seibel Systems, updated their UNIX installation guide for enterprise, web-based customer relationship management application. Reduced a backlog of over 70 outstanding change requests to eleven.
• Documented middleware supply-chain Java APIs for Savi Technology.
• Edited Configuration Guide and Operations Guide for internal developers at 724 Solutions, reducing developer-produced documentation from over 500 pages to less than 100 pages.
• Documented business-to-business supply-chain e-commerce application development tools for CommerceOne, writing a Developers Guide for the XML Commerce Connector product. Reduced 300+ page manual to 72 pages.
• Wrote technical marketing collaterals, including scientific analysis, for Nutranetics.
• Developed marketing collaterals and developed corporate web site for a technical recruiting agency.
• Wrote end user guide to Alameda county lead abatement and analysis software, enabling users to quickly become proficient in new system.
• Edited scientific proposals, wrote programming references, and developed technical white papers based on original research.
• Edited and updated marketing collaterals for high-tech recruiter.
• Wrote marketing collaterals, corporate mission statement, and marketing presentations for Tradi Corporation.

Other clients include Alameda County, World Savings, Reach Software, Strategic Applications International Corporation, Lawrence Livermore National Laboratory, among others.

• Completed an assessment of the entire university's web architecture and content.
• Wrote specifications for vendor selection, the Request for Proposal, and selected vendor for site redesign.
• Developed project plan for and lead project to complete a complete rearchitecture and redesign of university's entire web site.
• Working in a decentralized environment with no fixed authority for web design, developed and implemented web content quality and usability standards.
• Designed and delivered usability and web standards training for all content authors.
• Co-lead implementation of the Ingeniux XML-based content management system.
• Consulted with the law and dental schools' web managers in implementing the content management system and redesigning the user interface.
• Managed project communications, involving hundreds of university personnel and students in project development.

• As a Consultant, conceived and helped implement a relational database for documenting middleware API services written in C and Java.
• Produced and maintained JavaHelp.
• Developed and maintained the Intranet site for the internal SITE Access Services group, and initiated a major redesign of the web site architecture.
• Documented the hardware and software environments for developers.
• As a Senior Staff member of the newly organized Corporate Offering Reuse Engineering (CORE) team, I documented J2EE common business services utilized by Java developers throughout the company.

• Designed, coded, and wrote  HTML/JavaScript-based online help,  API Reference,  Reference Guide, Tutorial, User's Guide and dialog box help for Java software client.
• Conceived, designed, developed, coded, and managed two large commercial web sites, enabling more new product trials for less cost than at any time in the company's history.
• Conceived and wrote product installation, configuration and trial guide in four weeks.
• Redesigned and rewrote on-line help for workflow, document, and image management software in four weeks for new product release.
• Designed, coded, and wrote on-line  HTML/JavaScript-based online help, including programmers'  Reference Guide.
• Supervised contract writers and translators, negotiated print buying, provided quality assurance.
• Wrote technical marketing collaterals, press releases, and white papers.
• Worked closely with engineering and top management to deliver quality documentation in short time-frames.
• Conceived, designed, coded and wrote online help for  (417 KB) Office.IQ workflow application.

• Researched, designed, and wrote application developers language reference and user's guide for network workflow software.
• Designed user interface and performed quality assurance, offering engineering staff ongoing feedback regarding user interface design and engineering bugs.
• Created and maintained FrameMaker document templates.
• Wrote new macros and modified for ease of use existing Microsoft macros for Word help authoring templates, enabling current and future writers to efficiently create on-line help.
• Developed in seven weeks a comprehensive, graphics-laden, on-line help system for the  (70 KB) WorkMAN Tools platform.
• Designed and wrote customized help system for  (43 KB) WorkMAN for Appware tools and Appware Loadable Module (ALM).
• Wrote a white paper describing the product's internal processing and wrote a technical product description.
• Created online help for  (118 KB) WorkMAN for Notes using graphical map to illustrate procedures.

• Conceived, designed, and wrote Standard User Architecture (SUA/CAA) compliant hypertext on-line help for mainframe DB2 application.
• Created and wrote on-line and hard copy style standards.
• Helped select, hire, and supervise writers.
• Developed and wrote the Getting Started guide documenting the software architecture.

Senior Technical Writer

• Resolved company's critical problem with customer installation bottlenecks in five weeks by testing systems software installation application as the engineer developed it, then designed, wrote, and conducted usability testing of new installation guide.
• Wrote a user guide for senior systems programmers documenting a new application for managing IBM mainframe memory.
• Redesigned MVS systems software pocket reference guides.
• Pioneered new documentation software, designing new style and standards.

• Designed and wrote in six weeks a user manual supporting implementation of the Electronic Loan Forms System in seven states.
• Wrote reference manual documenting SCRIPT/VS GML programming routines that I coded.
• Conceived new design for and co-wrote Technical Publications Style Guide describing software, procedures, standards, and style of technical documentation.
• Edited Information Center User Guide, substantially rewriting and reorganizing the guide.
• Designed and wrote the Network Help Desk Standards Manual, containing flow charts and detailed trouble-shooting guidelines for resolving problems on a twelve-state wide area network.

Professional Associations

Education

San Francisco State University, BA English (Creative Writing emphasis)

Additional Coursework

UCSC Extension : C programming; Documentation on CD ROM
Writer's Connection: Technical Writing; Technical Editing; Preparing a Document Plan; Project Management
Information Mapping: Documentation Design
UCB Extension: Instructional Principles and Techniques for Trainers; Designing Training Programs; Organization Development: Theory and Practice; Training and Human Resource Development